Xavi Mauri

July
2020

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Then Why

(&Rosàs)

Executive creative director: Isahac Oliver
Copywriter: Pol Martínez
Head of art: Xavi Mauri
Producer: Jordi Solé
Director: Nicolás Méndez
Production by CANADÁ

Reason tells you that it is practically impossible, but the desire to achieve it pushes you to keep going. "Then why" is an ode to follow your own convictions, despite everything, a feeling that both Cupra and FC Barcelona share and that few others understand. Give them time, they will understand.

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