Xavi Mauri

November
2021

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Impulse

(&Rosàs)

Executive creative director: Isahac Oliver
Creative director: Maria Cerdán
Art director: Oriol Castellar
Head of art: Xavi Mauri
Producer: Jordi Solé
Director: Salomon Ligthelm
Production by Algebra 24/7

CUPRA

CUPRA

CUPRA

CUPRA

The first electric of Cupra. This car came into the market to break the rules of electric, to make you thrill and feel. A car for a new generation. That’s why we create "Impulse", a concept that goes against overthinking and invites you to follow your human impulses. This is the new cupra tribe: "The impulse of a new generation"

cupra.com