Xavi Mauri

February
2021

Scroll down

Revolution is served

(&Rosàs)

Creative director: Nacho Ginestra
Art director: Irene Sánchez
Copywriter: Aldo Coste
Head of art: Xavi Mauri
Producer: Patri García
Illustration: Rocío Ledesma
Animation by Bliss

heura

h

h

h

Our idea was to create a visual world and a tone around the brand of 100% vegetable products.
This revolution was going to be led by our own characters who could represent the brand through their vision of the world. We wanted it to be an illustration with a simple and blurred line, with a naive touch in order to achieve a contrast with Heura's more forceful message.

instagram.com/heurafoods